Through our commitment to people, passion and progress, we’re taking the lead in coaching excellence.

We know great coaching encourages people to be more active, more often. We also know there are much wider benefits involved, including physical and mental wellbeing, and economic, individual and social development.

We’re helping nurture coaching skills and we're supporting the organisations who recruit, support and deploy the people who use coaching skills.

Our mission is to put coaching at the heart of physical activity and sport.