Love Rowing's mission is to create accessible and inclusive programmes for communities that are currently under-represented in rowing. The foundation supports young people from state schools, people with disabilities and those from disadvantaged communities, giving them the opportunity to experience the unique benefits of rowing, through the following initiatives:

- Love Rowing School Programme – Supporting rowing clubs to work with schools and drive inclusion of under-represented and disadvantaged communities.

- Love Rowing Adaptive Programme – Supporting the development of accessible rowing programmes for people with disabilities and impairments.

- Love Rowing Community Programme – Delivering inclusive indoor rowing activity in new community settings, in partnership with trusted local partners.